The recent acquisition of Group Merimna (a company with a 34-year history, groupmerimna.gr) by Be.Brokers (a family with 68 years of roots in the insurance market—grandfather, father, and parents of current executives have worked at ADRIATIC or International Life) was officially announced the day before yesterday and received widespread publicity in the broader financial media.
This is an opportunity to communicate to clients and partners the advantages that Be.Brokers offers, which should be highlighted at every opportunity:
- Collaboration with all insurance companies for every possible insurance solution
- Sales management that leads in network development
- A capable administrative team for customer and insurance agent support
- A strong brand built on our respect for partners and the trust they reciprocate
The acquisition and upcoming merger of Group Merimna by Be.Brokers, beyond the advantage of greater scale, strengthens us operationally by bringing technical expertise through the integration of Group Merimna’s administrative team, which has specialized knowledge in many areas, including managing complex risks.
The new year finds us stronger, which is why we are raising our goals for 2025, aiming to reach close to €50 million in premiums.
It is worth remembering that seven years ago (2017), we had just €5 million in premiums.
The target of €100 million, which we mentioned at the Delphi conference just 1.5 years ago and was considered excessive by many, is now more immediate and no longer a distant, unrealistic goal.
Beyond the numbers—which interest few and almost none of our clients—we have a vision and ambition:
To lead the changes in intermediation by strengthening the role of the insurance agent
Our goal is to take a leading role in the vast insurance agent market, which controls over €3 billion in premiums!
The insurance market has changed in recent years, with insurance companies leading the way through acquisitions, mergers, and portfolio transfers, forming strong insurance groups and ending decades of fragmented insurance production and intense periods of unfair competition.
However, insurance intermediation has not modernized at the same pace and remains close to old sales models that have become partially outdated.
Together, we can contribute to the reorganization of insurance product sales networks, shifting from the old model where agents represented one or a few insurance companies to a modern sales company that offers every possible insurance solution for its clients and beyond.
In this new environment of sales companies, the insurance agent gains capabilities they previously lacked, strengthening their market position and expanding their business without being threatened by online sales or other risks that once reduced their clientele.
The transition to a more competitive insurance product sales model will be successful as it leads to higher earnings for our partners—between 20% and 30%. This transition has already begun and is accelerating.
At Be.Brokers, we support, expand capabilities, and believe in the ability of insurance agents to insure more and more comprehensively the millions of underinsured potential clients.
By achieving change in the primary method of selling insurance products in the Greek market (through agents collaborating with major sales companies), we will provide better services to our clients and contribute to the development and better organization of sales—benefiting both customers and our suppliers, the insurance companies.
We want Be.Brokers to lead the changes in intermediation and become a hub that attracts both new and experienced insurance agents who have not yet discovered the advantages we offer.
Wishing everyone a creative year with good health!
https://www.naftemporiki.gr/business/1867412/groupama-asfalistiki-anakoinose-tinexagora-tis-group-merimna-apo-tin-be-brokers/
https://financenews.gr/asfaleia/nea-epochi-stin-asfalistiki-diamesolavisi-meta-tinexagora-tis-group-merimna-apo-be-brokers/59774/
